Uncover Allyson Felix’s journey from Olympic legend to Saysh founder, revolutionizing women’s footwear with innovative, maternity-friendly designs.
Table of Contents
A Stellar Career in Athletics
Allyson Felix needs a little introduction to sports enthusiasts.
An 11-time Olympic medalist, she has etched her name in history as the most decorated athlete in track and field.
Known for her gold medal triumphs and world championship titles, Felix’s journey in athletics is nothing short of legendary.
Embarking on a New Venture
However, in 2021, Allyson embarked on a new endeavor far from the tracks but closely related to her field – she became a brand founder.
Her separation from Nike spurred this move, largely due to disputes over maternal protection.
Amidst training for her fifth Olympic Games without a footwear sponsor, Allyson decided to take matters into her own hands. “The idea was that we would create shoes on our own,” she shares.
Introducing Saysh: A Brand by Women, for Women
The result was Saysh, a brand that focuses exclusively on women.
After more than a year of diligent prototyping and testing, Saysh emerged as a beacon of innovation and inclusivity in women’s footwear.
Unlike conventional brands that base their designs on male foot molds, Saysh turns the tables by crafting shoes tailored for the female foot.
This approach offers women more comfort and functionality.
Innovative Maternity Returns Policy
But Saysh’s commitment to women goes beyond shoe design.
The brand is also pioneering in its approach to maternity.
Recognizing the common and often lasting changes in foot size during pregnancy, Saysh offers an innovative maternity returns policy.
Pregnant women can exchange their old Saysh shoes for a new pair that better fits their changed foot size, a testament to the brand’s understanding and support for women’s unique needs.
Looking Ahead: Expanding Horizons
Looking forward, Allyson has plans to delve deeper into the performance space with products like the Felix Runner.
More than just expanding her product line, she aspires for Saysh to be a continuous force for change in the industry.
“Standing in our shoes is also standing with women,” she states, underlining the brand’s ethos of empowerment and solidarity.
Conclusion: A Legacy Beyond the Tracks
Allyson Felix’s transition from an Olympic champion to a pioneering brand founder highlights her commitment to excel in sports and empower and support women through thoughtful innovation.
Saysh is a testament to her vision, ensuring her legacy extends beyond the race tracks.