Discover the journey of former bankers Joe Bloomfield and Anthony Plom as they transition into skincare pioneers with their brand โYouโre Looking Well,โ merging gut health and skincare.
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In a world where first impressions matter, how do you know when you are making the right one?ย
For Joe Bloomfield and Anthony Plom, former research analysts, it is when someone tells you,ย โYouโre Looking Well.โย
This is also the name of their unique skincare brand, founded 18 months ago.
The Start of a Beautiful Venture
The duoโs camaraderie began atย Berenberg Bank, the worldโs most ancient merchant bank known for its commercial loans and investment services.ย
Their roles encompassed research from robotics in automatic vehicles to the complexities of decarbonizing the oil and gas sector.
However, as the clock ticked closer to their 30th birthdays in 2021, they realized the toll their 16-hour workdays took on their skin.
โThat is when we decided to deep dive into the skincare and supplement world, much like we would into industries,โ revealed Bloomfield during a tรชte-ร -tรชte with Plom atย 180 House in London.
Gut-Skin Connection
Upon delving into their research, an intriguing connection between gut and skin health surfaced. Their search for products addressing this symbiosis yielded no results, leading them to genuine professionals.
Professionals like Glenn Gibson, an expert in food microbiology, Sophie Medlin from theย British Dietetic Association, and chief scientist Daniel Whitby fromย Smink Laboratoriesย corroborated their findings, leading to the genesis ofย You Are Looking Well.
A Glimpse into the Business
Launching their venture, a pre-seed funding initiative saw participation from personalities like Soho Houseโs Nick Jones and Matrix APAโs Charlie Bradshaw.
Working on a subscription model,ย Youโre Looking Wellย keeps exclusivity at its core, with only 1,000 memberships available.ย
The pricing, starting at 295 pounds for a quarterly and 995 pounds for an annual subscription, offers members benefits beyond just products.
โWe aim to offer more as we grow, much like Soho House,โ Bloomfield explains.
Members receive day and night creams for their skin, corresponding pills for gut health, invaluable advice from health professionals, enticing discounts, and access to exclusive community events atย Soho House.
Drawing inspiration from Nick Jonesโ members club, the brand boasts a diverse committee to foster a lively community.
This subscription model also enhances brand visibility and offers competitive pricing.
Product Highlights
Packed in a vibrant yellow, symbolic of light turmeric, their fragrance-free products are housed in eco-friendly glass bottles with aluminum caps.ย
The design ensures that the efficacy of probiotics and live bacteria remains intact.
The formulas, tailored for maximum impact, are unique.ย
Day variants are fortified with Vitamin D3, zinc, and a slew of B vitamins, coupled with a live bacteria blend, offsetting stress and sleep deprivation bolstering the skinโs natural defenses.ย
On the other hand, the nighttime counterparts feature ingredients like grape seed extract and algae-derived bio-retinoids.
โOur goal is to seamlessly fit into peopleโs routines, making it simple yet effective,โ Bloomfield states, referencing the straightforward day and night labels.
Future Endeavors and Partnerships
A glance at their demographics reveals a tilt towards women, making up 70% of their target audience.
In terms of collaborations,ย Youโre Looking Wellย is joining forces withย Alex Eagle Sporting Club, aligning with 180 House, promising a symbiotic relationship between the two brands.
In the end, the name of the brand is a testament to its efficacy.ย
After trials with over 60 participants, the founders themselves noticed a difference, leading them to christen their venture based on the most genuine compliment they received: โYou are looking well.โ