Neen: Revolutionizing the Beauty Industry with a Conscience

Neen: Revolutionizing the Beauty Industry with a Conscience

Explore Neen by Jeanine Lobell: a sustainable, inclusive beauty brand with quality, eco-friendly makeup for all.

Jeanine Lobell

A Bold Approach to Beauty

In an industry that often encourages excess, Jeanine Lobell, the visionary behind the iconic brand Stila and the innovative clean beauty brand Neen, stands out for her refreshingly blunt message: “I am the f-ing idiot in consumer goods telling you not to consume.” Neen, with its memorable slogan, “Makeup you cannot f*ck up,” promises simplicity and inclusivity right from the start. 

It is a brand that dares to be different, focusing on quality over quantity and fostering a genuine connection with its community.

Simplicity Meets Sustainability

Neen is not just about creating makeup but about making a statement. By offering a select range of high-quality, long-lasting products, Neen encourages consumers to buy less but better. 

This approach is not only good for your wallet but also the planet. 

The brand’s commitment to sustainability is evident in its groundbreaking initiatives, such as the first-ever reusable silicone compact, inspired by the durability and reusability of phone cases.

This novel packaging solution reduces waste and adds a unique touch to the user’s beauty routine.

Innovation Through Inclusion

Neen’s monthly subscription model is another testament to its innovative spirit. 

Each subscription card comes with five swatches and QR codes that lead to makeup tutorials created by the Neen community. 

This community-driven approach ensures that the tutorials are relatable, diverse, and inclusive, catering to various identities, abilities, and interests. 

What are the criteria for being featured on a Neen card? , “Do something cool and good for the planet.”

Jeanine Lobell’s vision for Neen is clear: to create a brand that truly resonates with a diverse audience. 

“I want people to see how we connect with such a diverse group of people – whether it is sexual identity, ability, what they are into, whatever,” she says. 

“This is for everybody. Moreover, we are not just saying that.”

A Future-Focused Brand

Neen stands as a beacon of progress in the beauty industry, challenging the status quo and proving that it can offer exceptional products while being mindful of consumer habits and environmental impact. 

With its commitment to quality, sustainability, and inclusivity, Neen is not just a brand but a movement towards a more conscious and connected beauty culture.


In conclusion, Neen is redefining the beauty industry by proving that less can be more. 

Through its innovative products, sustainable practices, and inclusive ethos, Neen is showing the world that beauty is not just about how you look but how you live and your choices. 

Jeanine Lobell’s message is clear: it is time to consume carefully, choose wisely, and embrace beauty that’s good for you and the planet.

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